By Rob

There are so many websites out there and many offer great value, so why should a customer choose your site? Why should they stay longer than 2 minutes on your site and sign up to your newsletter?

If you’re not offering great value, then they shouldn’t even touch your site…

Using Offers

One of the most important (yet overlooked) features of a good website is having a great offer – one so good that people might even pay for it. A great offer can be used to encourage visitors to take action on your site.

So, in the interest of building your list and inspiring contact, you should provide something of value to customers. This can take many different forms.

Five Great Website Offers

Here are a few offers which you might like to consider using on your site.

• Offer a Free Report
• Provide an Insightful Test
• Give away a free DVD
• Present an irresistible discount
• Give entries into a competition

What’s Valuable to Them?

When making offers on sites, you should think about why visitors are arriving on a website. What are they after? How can you provide them with something they want, without having to spend too much money? Further, how can your offer help you to achieve your business’ goals after the consumer has received it?

These are all difficult questions, but they’re ones which you need to consider.

Key Components of Good Offers

Not all offers are created equal – some are better than others and you need to be mindful about what goes into creating a good offer.

• They don’t waste people’s time
• They don’t require them to call anyone
• The offer is available immediately after requesting it
• They don’t require too much action
• They are valuable to your target market
• They match your business’ goals

What’s Your Offer?

Hopefully that ignites some ideas for your business. Anyway, I’d love to hear some great website offers, so feel free to share them with me here.